Madhya Pradesh has banned analog paneer sales across the state. The government has also stopped its production. Medical Education Minister of State Narendra Shivaji Patel explained the reason behind this decision. He said neighbouring states had already prohibited the product. Therefore, traders could try sending large quantities into Madhya Pradesh. Patel said the government acted to prevent such movement.
The minister said Madhya Pradesh will also stop analog paneer production. Moreover, he said authorities will not allow anyone to risk public health. According to Patel, health dangers linked with this product drove the decision. Chief Minister Mohan Yadav directed officials to take necessary steps for enforcement. Maharashtra, Gujarat and Chhattisgarh had already imposed similar restrictions. Consequently, Madhya Pradesh has become the fourth state to take such action.
Festival Demand Adds Urgency to Government Campaign
Patel said the festive season is underway, with Raksha Bandhan approaching soon. Demand for milk products rises during this period. Therefore, the government wants consumers to receive pure items. He said authorities have run a continuous campaign since July 20. The drive aims to ensure people receive pure milk and mawa.
Meanwhile, Patel highlighted another concern involving consumer awareness. He said customers often cannot distinguish analog paneer from the regular version. Existing orders require sellers to clearly disclose that difference. However, vendors still offer such products without informing buyers, according to Patel.
FSSAI has also issued directions concerning this matter. Despite those instructions, Patel said manufacturers continue making analog paneer through improper methods.
What Makes Analog Paneer Different From the Regular Version?
Analog paneer looks almost identical to the regular version. However, manufacturers do not make it entirely from milk. They can use vegetable fat or oil, milk protein and other ingredients instead.
Manufacturers spend less producing it than they do on conventional dairy paneer. Therefore, its lower cost has raised concerns across hotels, restaurants and catering businesses.
Its reported use includes pizzas, burgers, sandwiches, hotel dishes, restaurant meals and processed foods. Consequently, the government has focused on both production and sale while addressing public health concerns.
