In India, gold buying represents emotion, tradition, and financial planning together. People consider gold as symbol of wealth, luck, and long-term savings. Therefore, festivals like Akshaya Tritiya drive strong buying sentiment annually.
Moreover, gold prices have shown sharp increase in recent times. In Indian spot market, prices rose nearly 60 percent since April 2025 after last Akshaya Tritiya. Additionally, this marks ninth consecutive year of strong investor returns.
Gold Performance Over Last 12 Years
Over twelve years, gold returns around Akshaya Tritiya showed fluctuations but remained positive overall. However, some years saw decline, including 2017 with minus 11 percent. Similarly, 2019 recorded minus 3 percent return.
Meanwhile, 2020 delivered sharp rise of 47 percent in gold prices. Furthermore, continuous growth appeared from 2023 to 2026 with returns of 7, 18, 22, and 31 percent. Therefore, gold maintained strong performance and strengthened its safe investment image.
Current Prices And Market Movement
This year, gold crossed ₹1,80,000 in January, reaching record levels. However, prices later corrected and now trade around ₹1,50,000. Therefore, prices dropped nearly 16 percent or about ₹30,000 from peak.
This decline occurred mainly due to profit booking and crude oil fluctuations. Additionally, inflation concerns also influenced market sentiment recently. Meanwhile, Akshaya Tritiya remains second biggest gold buying occasion in India.
Demand Trend Before Festival
Experts stated demand remains stable this year due to geopolitical tensions. However, high prices prevented aggressive retail buying activity. Additionally, some bullion dealers observed limited purchasing by jewellers.
Usually, buying increases before festivals, yet current market shows slower movement. Globally, countries like China also show weaker demand trends. However, central banks continue buying gold consistently.
Therefore, long-term confidence in gold remains supported despite current softness.
Investment View And Expert Advice
According to INVasset PMS expert, gold still holds upside potential ahead. However, growth speed may remain slower compared to previous years.
Additionally, global uncertainty and central bank buying support gold’s position in portfolios. Experts advised viewing gold as stability asset instead of short-term profit tool.
Moreover, experts suggested avoiding lump sum investment strategy currently. Instead, investors should purchase gradually in phased manner.
Those without gold holdings may start small investments step by step. However, heavy buying for quick returns does not appear suitable strategy now.
Technical Levels To Watch
If bullish trend continues, prices may reach ₹1,55,000 initially. After that, prices could move toward ₹1,70,000 levels. Furthermore, ₹1,81,000 may get tested again in future.
On downside, ₹1,36,200 remains strong support level currently. Additionally, ₹1,27,500 acts as another solid base for prices.
