In recent times, AI features have become the focal point when people buy smartphones, surpassing traditional features like the camera and battery. A new report reveals that nearly 90% of consumers are now making their phone purchase decisions based on AI features. This shift in consumer behavior shows how AI is attracting more attention than other specifications like battery life or camera quality.
The report also indicates that people are now making experience-based decisions, rather than just upgrading based on phone specifications. As a result, smartphone manufacturers have increasingly focused on offering AI-powered features in their devices.
AI Becomes a Core Factor in Smartphone Choices
According to a report by Flipkart and Counterpoint Research, artificial intelligence has become a major factor in smartphone selection. It now plays a pivotal role, especially in how smartphones perform everyday tasks. AI’s use has expanded from voice assistance to content creation and personalized experiences. Even in the ₹15,000 to ₹20,000 price range, consumers are paying close attention to AI features, which now appeal more than premium features.
Diverse Uses of AI Features Across User Groups
AI features are being used differently across various demographic groups. Gen Z users rely on AI for content creation and entertainment, while millennials use it for productivity and planning. Women, on the other hand, use AI for everyday tasks and lifestyle needs.
Appeal of Aesthetics and Design
The report also highlights a growing trend toward colorful devices. Approximately 64% of users prefer smartphones in vibrant colors. In fact, many are willing to pay up to 5% more for devices that match their preferred colors and materials. This trend is particularly prominent among Gen Z, women, and consumers from tier-2 cities.
How AI Has Enhanced Smartphones
AI has significantly improved smartphones, adding useful tools to enhance performance and battery life. Features like camera coaching help users take professional-grade photos. These advancements reflect how AI is not only improving functionality but also providing a more personalized and seamless experience for users.
